Running a business is a juggling act. You’re actively managing cash-flow, challenges, workflow, full-time and part-time staff and clients and all that can feel as though the business is running you when in reality, you should be the one running the business. Essentially, the tail should not be wagging the dog, but sometimes it happens naturally and once you find yourself in that position your business entails risk and that’s not a position you want to be in.
In essence, if you have a desire to reach the next level of market agency leadership then you are going to need to utilise experience and work ethic. You’re going to need to embrace a shift in mindset and decision making because that will allow you to take back control. Sure, a business model helps you identify where you want to go with your business but sometimes, getting there is more of a challenge. As a digital agency leader, it takes a massive and consistent effort to lead with conviction and in a way that inspires your workforce. Being at the top can be hugely stressful and lonely and I know all about that because I have been there myself. Despite this, I have also come out the other side and that is a journey that I want to take you on.