What is a Client Avatar, Why Should You Build One & How To Create One? A client avatar is a representation of your customer, based on their demographic and psychographic traits. It helps you to…
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Why Every Company Needs to Learn How to Handle a Big Loss if They Want to Survive
Losing a big client or contract can be scary, especially if it’s been in place for a while. But that’s life and all relationships come to an end. It’s important not to rely too much…
The Future of Digital Marketing is Here, Unleash your Marketing Beast!
What does the future of digital marketing in 2022 look like? Marketing is always evolving, and it’s constantly changing to keep up with trends. Sometimes, the changes to your strategy are small or minor –…
The Small Business Workforce of the Future
The Small Business Workforce of the Future Remote work isn’t just possible, it’s necessary and productive. #smallbusiness owners should start considering whether remote working would cut down on commute time, save money on office space,…
My desk is valuable real estate
The things that are currently on my desk are: My notepad – I still use an old fashioned notepad and ink pen ( !! ) to keep my daily to-do list, which is marked in…
The Amazing Power of a Checklist
Advantages of checklist It’s been shown that using a simple checklist can help people like pilots, astronauts & surgeons minimise errors that can mean the difference between life and death. When you are working on…