One of the main ways to boost revenue is by retaining customers in order to maintain a profitable business. However its just as important for a company to focus on retaining its current customers as…
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How to Build Your Ideal Client Avatar for Content Marketing Success!
What is a Client Avatar, Why Should You Build One & How To Create One? The term “client avatar” is used to describe a person who is not real, but has the same needs and…
Why Every Company Needs to Learn How to Handle a Big Loss if They Want to Survive
Losing a big client or contract can be scary, especially if it’s been in place for a while. But that’s life and all relationships come to an end. It’s important not to rely too much…
The Future of Digital Marketing is Here.
What does the future of digital marketing in look like? Marketing is always evolving, and it’s constantly changing to keep up with trends. Sometimes, the changes to your strategy are small or minor – other…
The Small Business Workforce of the Future
Remote work isn’t just possible, it’s necessary and productive. Small business owners should start considering whether remote working would cut down on commute time, save money on office space, and that all important happy employees….
My desk is valuable real estate
The things that are currently on my desk are: My notepad – I still use an old fashioned notepad and ink pen ( !! ) to keep my daily to-do list, which is marked in…
The Amazing Power of a Checklist
Advantages of checklist It’s been shown that using a simple checklist can help people like pilots, astronauts & surgeons minimise errors that can mean the difference between life and death. When you are working on…