Most business owners are now looking for ways to attract more customers to their business. With the right strategy, they can increase their customer base and become profitable overnight.
The first thing you have to do is figure out if you want to focus on attracting new customers or trying to retain the ones you have.
In the same way that people have a natural ‘tribe‘ of friends, they also have a community of customers.
Even when you work to create content for your business, you must decide if you plan on creating content that attracts new customers or if you plan on creating content that is valuable to your current customers.
Strategy #1 – Create a Content Marketing Strategy that is Completely Unique
Modern-day business is fierce and competitive. Companies are always on the lookout for ways to attract new customers. One of the best ways to do this is by using content marketing strategies that are completely unique.
- But what does it look like?
- How can you build one that will help you grow your business?
There are three steps to building a strategy that will help your small business grow.
First, you need to identify what differentiates your business from all of the other companies in your industry.
Second, it’s important to find out who these people are and how they consume information about products and services similar to yours.
Lastly, you need to make sure that the content marketing strategies align with the needs of this audience.
This is where small business marketers need to be creative and think outside the box. When you are innovative and have been able to stand out from the crowd, you will attract customers naturally.
A good start would be identifying your target audience and potential customers.
- What do they like?
- What are their interests?
- What are their biggest problems?
This will help you tailor your content marketing strategies accordingly.
Search engine optimisation, social media, and other online platforms can also help you attract new customers as well as target customers effectively with your message.
Strategy #2 – Focus on the Value of Your Services and Get it in front of People’s Faces in a Meaningful Way
No matter how much you promote your business, there is only so much you can do. So how can you make your customer base grow?
The answer is by focusing on the value of your services. When customers cant choose on value they choose on price and this is where you can stand out and not compete on price.
It starts by making sure that potential customers know what you are all about and then providing them with the best service and added value to make them go WOW. Once they’ve experienced this, they will be more likely to become loyal customers and eventually purchase from you in the future. As long as businesses focus on their customer base, their marketing strategy won’t seem like it’s falling short.
Regardless of your industry sector, providing excellent customer service is the driving force behind your success. It doesn’t matter if you’re in manufacturing or construction, providing top-notch customer service that goes beyond expectations is an absolute must for any business owner trying to grow their company into something great.
If you are a small business owner who is looking to grow their customer base, one of the best ways to do it is by using social media in a focused and mindful way. Notice the emphasis on focus.
There are many different ways that a business can use social media for marketing, but the first and most important thing that they need to do is maintain a strong focus on growth. Social media marketing should be thought of as more than just a way to get new customers.
It should be thought of as a way to keep your loyal customers happy and coming back again and again as well as finding potential clients. In order for your social media marketing plan to work, you need three things: content, an audience, and traffic.
That is good focused content, a targeted audience and plentiful traffic
Strategy #3 – Offer Exceptional Service at an Affordable Price Point For Your Ideal Client
A small business with a great product can have an edge over larger competitors if they provide exceptional service at an affordable price point for their ideal client.
Every business has a specific target audience and making sure you offer them the best service possible is key to long term success.
Potential clients, loyal customers and everyone in between should all feel like they can trust your company. Some businesses may worry that by spending money on customer service they are preventing themselves from investing in marketing, but this could not be further from the truth. In fact, if done correctly, it could be the key to your company’s future success.
Customer-centricity, business philosophy and mindset, has been proven to be powerful tool for increasing customer satisfaction and retention. Customer-centric focuses on the needs and desires of customers to create a more personalised experience. Companies that follow this strategy often find themselves with happier customers who are less likely to leave because they feel valued.
Business Relationships Are The Lifeblood of Business
One of the most common mistakes that business owners make is that they fail to set follow up tasks after they bring in new business. We have all been there, so excited to nab the client that we get carried away in the early onboarding with a team member but miss out some of the key elements.
After your efforts to bring in business, always remember to close the loop. Remember to set follow up tasks. One of the most important things that you can do for your business is to take the time to sit down and decide what you need to do next.
So many leads and potential customers are lost because they can’t be followed up within a timely manner, so it’s essential that you have a plan in place for this or your company will never grow.
Having a system and flow set up makes it easy for team members to update CRM’s and project management tools so that all is in flow and sync.